Thursday, October 3, 2019
Figuring Out Buyer Behavior
The segment I chose for these interviews was freshman since they know the least amount of people. I interviewed two girls and one boy. All of them are single and don't have anyone in mind for their next date functions. They've met people out, but didn't get their contact info or don't know if they had a boyfriend or girlfriend. They would ask their friends if they knew anyone, but their friends are in the same boat. The could ask their bigs if they could set them up, but don't want to take older people. They were talking about taking people they already knew from home. I feel like this segment is a big portion of who needs this app. They are aware of their need, but are struggling with their information search and finding a solution to their problem.
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Thank you Courtney for sharing. I really enjoyed reading your post. I think it is really interesting that you chose freshmen. I thought freshmen would be most inclined to just take a friend from their high school however your logic also makes sense. I think you shouldn't just limit yourself to freshmen, but also include all ages in college for this app.
ReplyDeleteI liked who you chose to do the interview of. Freshman are interesting to your idea because they have yet to make new friend groups yet in college and often stick to their old groups especially in the beginning. Many freshman also have trouble making new connections because many are still adjusting to their new lifestyle as well. Many freshman also choose to join greek life to branch out and make new friends.
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