Friday, October 25, 2019

Customer Avatar

Since my product is geared towards college greek life my avatar will be:


  • UF kids ages 18-22
  • In a fraternity/sorority 
  • Has a smartphone
  • Single
  • Ready to mingle
  • Watch popular shows like Euphoria, the Office
  • They don't have kids
  • Might have siblings
  • Probably major in bio, business, or engineering 
I am similar to my avatar because I would be a prospective consumer of it. That's why I think this product could succeed, I know what the market wants. 



3 comments:

  1. Thank you Courtney, I enjoyed reading your post. I liked how you developed your avatar and even went as specific as to mention what shows they watch. I thought that was an interesting touch, something I did not think of. I can clearly understand what target demographic you are going for based on your information listed and I think everything makes sense.

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  2. I really liked the description that your provided about your prototypical customer. With a product such as this, each of the descriptors that you provided match perfectly to what I envisioned the prototypical customer would be. I also like how you organized your descriptors into a bulleted list as it made it easy to see if I could relate to any of these personally.

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  3. I really enjoyed reading your post Courtney. Since your typical avatar customer similar to yourself, I think that you have a very clear vision of your product. Furthermore, it might make your product more successful since you know what your typical customer would want and appreciate. I also liked how easy your post was to read. Your picture as well clearly shows who this product would be for.

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